亚马逊：别买iPad mini，Kindle Fire HD物美价更廉

作者：奥萨斯|发布时间：2012-10-29 16:01:00

[摘要]　　不知道从什么时候开始，厂商们开始喜欢在产品发布会上，让自己的新品与对手的产品进行对比，例如这次苹果在iPad mini发布会上就拿出了“某款7英寸Android平板（稍有眼力都知道是Nexus 7）”进行对比，大大宣扬了 ...

　　不知道从什么时候开始，厂商们开始喜欢在产品发布会上，让自己的新品与对手的产品进行对比，例如这次苹果在iPad mini发布会上就拿出了“某款7英寸Android平板（稍有眼力都知道是Nexus 7）”进行对比，大大宣扬了iPad mini的优点。

　　如果说苹果好歹没有直接说出对比的是哪一款产品，那么亚马逊最近为Kindle Fire HD作的广告就可以说得上是“赤裸裸”了。他们让Kindle Fire HD和iPad mini进行了直接对比，从而告诉消费者Kindle Fire HD有多好。

　　从内容来看，这次亚马逊抓住了iPad mini分辨率不高这个缺点大作文章，就连引用自Gizmodo的那一段话也是嘲笑iPad mini屏幕的。按照亚马逊的说法，他们的Kindle Fire HD屏幕像素比iPad mini高出30%，216 PPI的像素密度也比对手的163 PPI要高，因此Kindle Fire HD的屏幕更加精细，同时还支持HD视频解码并拥有立体声扬声器以及MIMO WiFi等功能，而iPad mini则一概欠奉。更重要的是，更加优秀的Kindle Fire HD只需199美元，而iPad mini却需要329美元。

　　不过明眼人都可以看出，亚马逊的广告完全没有以及iPad mini的优势，如果是一个不明真相的群众看到这则广告，绝对有可能就此认为Kindle Fire HD比iPad mini更好。当然我们也不是说亚马逊的做法是错误的，毕竟广告就是这样，得扬长避短，能顺便嘲笑下对手的短处自然更好了。

　　而作为消费者而言，这种广告也不是完全没有营养，至少可以清楚知道两种产品的差异，有个大概的了解，再配合网上搜索和实际试用等体验，应该很容易就可以选择出合适自己的产品。此外既然苹果的iPad mini被人说“屏幕很烂”，那么我们可以预见，下一代的iPad mini（如果有的话）应该会在这方面下点狠功夫，例如配置个Retina级别屏幕什么的，就是不知道价格能否维持在329美元罢了。

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路过支持！

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看着不错~支持~

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路过支持一下

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好贴，支持！

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路过支持！

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